Peacock & Co. or Peacock And Sons was established in London in 1953 and produced wooden kindergarten toys and games such as educational maps, puzzle and building and alphabet blocks. They registered as William Peacock and Co. in 1908 and in 1918 changed their name to Peacock and Co. Ltd.
Several Teddy Bears with the Peacock trademark have emerged. They all are from around the 1930’s. They had a horizontal stitched nose which resembles the noses of the Chad Valley bears. Chad Valley bought Peacock & Co. in 1931. They also made some bears under this trademark. The last listing of the company is in1939, in a London company book.
Around 1935, Chad Valley introduced a ‘Peacock’-series bears. They were real Chad Valley models, but with another label. Peacock Teddy Bears resemble Chad Valley bears, because they were probably made in the same factory, but sold under the name Peacock. Those bears are rare and reasonably valuable.